Connecticut Using Canvassing, ‘Virtual House Parties’ to Coax Black and Latino Residents to Get the Covid-19 Vaccine

istock.com/FG Trade

 

Connecting state and local government leaders

The $2.9 million initiative funded by the federal government will focus on knocking on doors through Labor Day to boost vaccination rates among these groups.

State officials in Connecticut will use door-to-door canvassing and “virtual house parties” to encourage residents to receive the coronavirus vaccine, a federally funded project that will focus primarily on Black and Latino neighborhoods.

The initiative, announced last week by Gov. Ned Lamont, is a joint effort with Grossman Solutions, a Hartford-based public affairs firm whose clients include Access Health CT, the state’s insurance marketplace.

“The door-to-door canvassing program will focus on knocking on doors in areas of need and getting residents scheduled for vaccination appointments,” Lamont’s office said in a news release. “It will also support the advertising of mobile and pop-up clinics. This program will be executed with the collaboration of local public health and municipal leaders.”

The state will fund the $2.9 million project using money it receives from the federal government as part of a recently announced effort by the Biden administration to “expand access to Covid-19 vaccines and increase vaccine confidence.” In addition to the outreach effort, the project will include $5.3 million in funding to expand call center operations for the state’s vaccine appointment assistance line.

Much of the outreach budget will go toward salaries for dozens of employees, including 70 canvassers, a canvass supervisor, a campaign manager and a data coordinator. Canvassers will be paid $23 per hour and receive a stipend for mileage, while other positions are advertised only as having “competitive pay” and benefits, including a stipend for health insurance, according to job postings on Grossman’s website

“Ultimately, this campaign will assist individuals in scheduling appointments and help them access the vaccine,” says the campaign manager job description. “The campaign will reach residents through paid and volunteer phone banks and canvasses and small outreach events.”

The campaign is expected to last through Labor Day and will “prioritize majority African-American and Latino neighborhoods” in major Connecticut cities, the website said,  including Bridgeport, New Haven, Stamford, Hartford, Waterbury, Norwalk, Danbury, New Britain, Bristol and Meriden.

Despite existing outreach efforts, state health officials have struggled to vaccinate minority populations in Connecticut’s cities. As of March 22, 37% of white residents had received at least one dose of the vaccine, compared to 20.4% of Asian/Pacific Islander residents, 19.9% of Black residents and 16.7% of Hispanic residents, according to data from the state Department of Public Health.

The outreach campaign will aim to help close those gaps as more vaccines become available, officials said. In addition to employing canvassers, the state plans to reach out to trusted community leaders in minority neighborhoods, including pastors and church leaders, to promote the vaccine. 

Organizers will also work to assist residents in “hosting virtual house parties with their friends and neighbors to help ensure residents have the facts about the Covid-19 vaccine and can share their experiences,” the governor’s office said.

“It is about ensuring that there’s access as easily available for everyone who wants a vaccine as possible,” said Josh Gaballe, the state’s chief operating officer. “It will build upon very similar activities that have already been going on in many of these communities—bringing vaccine to churches, to community centers.

“People now are going door to door, doing outbound calling, reserving appointment slots for people,” he said. “But there’s much more that we need to do.”

Kate Elizabeth Queram is a staff correspondent for Route Fifty and is based in Washington, D.C.

NEXT STORY: The Fourth Surge Is Upon Us. This Time, It’s Different.

X
This website uses cookies to enhance user experience and to analyze performance and traffic on our website. We also share information about your use of our site with our social media, advertising and analytics partners. Learn More / Do Not Sell My Personal Information
Accept Cookies
X
Cookie Preferences Cookie List

Do Not Sell My Personal Information

When you visit our website, we store cookies on your browser to collect information. The information collected might relate to you, your preferences or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized web experience. However, you can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer. Click on the different category headings to find out more and change our default settings according to your preference. You cannot opt-out of our First Party Strictly Necessary Cookies as they are deployed in order to ensure the proper functioning of our website (such as prompting the cookie banner and remembering your settings, to log into your account, to redirect you when you log out, etc.). For more information about the First and Third Party Cookies used please follow this link.

Allow All Cookies

Manage Consent Preferences

Strictly Necessary Cookies - Always Active

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data, Targeting & Social Media Cookies

Under the California Consumer Privacy Act, you have the right to opt-out of the sale of your personal information to third parties. These cookies collect information for analytics and to personalize your experience with targeted ads. You may exercise your right to opt out of the sale of personal information by using this toggle switch. If you opt out we will not be able to offer you personalised ads and will not hand over your personal information to any third parties. Additionally, you may contact our legal department for further clarification about your rights as a California consumer by using this Exercise My Rights link

If you have enabled privacy controls on your browser (such as a plugin), we have to take that as a valid request to opt-out. Therefore we would not be able to track your activity through the web. This may affect our ability to personalize ads according to your preferences.

Targeting cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social media cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

If you want to opt out of all of our lead reports and lists, please submit a privacy request at our Do Not Sell page.

Save Settings
Cookie Preferences Cookie List

Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Functional Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Performance Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Social Media Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Targeting Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.