The new trust challenge facing state and local government

CHOLTICHA KRANJUMNONG via Getty Images

COMMENTARY | Residents receive information through systems that sit between the publisher and public, like AI and search engines. Accountability, then, becomes harder to follow.

State and local governments spend enormous effort ensuring that public information is accurate. Departments verify facts. Public information officers review language. Agencies publish updates through official channels. 

Elected leaders and administrators understand that public trust depends on reliable information. For decades, that responsibility was relatively straightforward. Governments published information, residents consumed it, and accountability remained closely tied to the agency that issued the message.

Today, that relationship is becoming more complicated. Increasingly, residents receive government information through systems that sit between the publisher and the public. Search engines summarize answers. Artificial intelligence systems generate explanations. Information is gathered, interpreted and presented through layers that were never part of the traditional communications process.

The result is not necessarily inaccurate information. The result is that accountability becomes harder to follow.

The Difference Between Information and Authority

When residents receive government information, they are not simply looking for facts. They are also looking for authority. A road closure notice carries weight because it comes from the agency responsible for transportation. A public-health advisory matters because it originates from the health authority responsible for issuing guidance. A local emergency update is trusted because residents understand who is accountable for the information.

Authority helps people evaluate information. It also helps them understand responsibility. Historically, those signals were easy to identify. Residents visited official websites, read agency publications, or watched local news coverage that clearly identified the source.

Today, information often arrives without those same cues. A resident may receive a summarized AI answer without ever seeing the original source. Information from multiple agencies may appear together within a single response. Local guidance may be presented alongside state or federal information addressing a similar topic. The information may be accurate. The authority behind it may be less obvious.

Why This Matters for Public Trust

Trust depends on more than factual correctness. It also depends on confidence that information can be traced back to the organization responsible for it. When authority becomes difficult to identify, accountability becomes more difficult to understand.

The result: Residents may direct questions to the wrong agency. Local governments may find themselves responding to interpretations they never issued. Departments may need to clarify information that has been accurately summarized but imperfectly attributed.

These situations do not always result in misinformation. More often, they create uncertainty about responsibility. And uncertainty can weaken trust even when the underlying information remains correct.

A Growing Challenge for Government Leaders

As AI becomes a common interface for public information, this challenge is becoming increasingly visible. 

The issue is not whether AI systems provide value. In many cases, they help residents find information faster and navigate complex topics more easily. The issue is that AI systems are designed to answer questions, not preserve institutional context.

Government, however, depends heavily on context. Jurisdiction matters. Authority matters. Timing matters. Responsibility matters. When those signals become less visible, the relationship between information and accountability becomes harder to maintain.

Looking Beyond Publication

For years, state and local governments focused on improving publication. Agencies modernized websites, expanded digital services, improved accessibility, and increased transparency. Those efforts remain important. 

Yet a new challenge is emerging alongside them. Government leaders must increasingly consider what happens after information is published. How will information be interpreted? How will authority be recognized? How will residents know who is responsible for the guidance they receive? 

These questions sit at the center of a broader trust challenge now emerging across state and local government. The future of public trust will continue to depend on accurate information. Increasingly, however, it may also depend on whether authority remains visible after information begins moving through the AI systems designed to interpret it.

David Rau works at the intersection of public-sector communication and emerging technology, focusing on how authority, attribution and trust function as AI systems increasingly mediate public access to government information.

X
This website uses cookies to enhance user experience and to analyze performance and traffic on our website. We also share information about your use of our site with our social media, advertising and analytics partners. Learn More / Do Not Sell My Personal Information
Accept Cookies
X
Cookie Preferences Cookie List

Do Not Sell My Personal Information

When you visit our website, we store cookies on your browser to collect information. The information collected might relate to you, your preferences or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized web experience. However, you can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer. Click on the different category headings to find out more and change our default settings according to your preference. You cannot opt-out of our First Party Strictly Necessary Cookies as they are deployed in order to ensure the proper functioning of our website (such as prompting the cookie banner and remembering your settings, to log into your account, to redirect you when you log out, etc.). For more information about the First and Third Party Cookies used please follow this link.

Allow All Cookies

Manage Consent Preferences

Strictly Necessary Cookies - Always Active

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data, Targeting & Social Media Cookies

Under the California Consumer Privacy Act, you have the right to opt-out of the sale of your personal information to third parties. These cookies collect information for analytics and to personalize your experience with targeted ads. You may exercise your right to opt out of the sale of personal information by using this toggle switch. If you opt out we will not be able to offer you personalised ads and will not hand over your personal information to any third parties. Additionally, you may contact our legal department for further clarification about your rights as a California consumer by using this Exercise My Rights link

If you have enabled privacy controls on your browser (such as a plugin), we have to take that as a valid request to opt-out. Therefore we would not be able to track your activity through the web. This may affect our ability to personalize ads according to your preferences.

Targeting cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social media cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

If you want to opt out of all of our lead reports and lists, please submit a privacy request at our Do Not Sell page.

Save Settings
Cookie Preferences Cookie List

Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Functional Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Performance Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Social Media Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Targeting Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.